THEĀ BLOG
When I was 8 years old I wanted to open hearts and look inside bodies to see what people had in there. I wanted to be a doctor.
Today I operate on small business owners. I look inside their content s...
I've seen it happen over and over. A business owner posting every day, going viral, watching their follower count climb ā€” and still opening their DMs to silence.
No "I'm ready to join." No "How do I ...
I found a brand I loved. Their values aligned with mine, their product was exactly what I was looking for, and their ad stopped me mid-scroll. They told the story behind the product, who made it, why ...
I used to post agenda stories thinking they were doing something for my business. A packed schedule, client calls lined up, tasks that made me look busy and in demand.
Nobody DMed. Nobody said "I'm r...
You hear everyone saying: post this, post that, be consistent and sales will come.
But despite doing everything by the book, your sales are still at 2 or 5 a month, and you have no idea what to post ...
You've had a $100K month before. Maybe even more than one.
But if someone asked you exactly why it happened, you couldn't explain it.
- The leads showed up,
- The sales came in,
- But then it stopped. ...
I was working with a lawyer whose content looked great on paper. Polished photos, consistent posting, good engagement. But her DMs were quiet and discovery calls were going nowhere.
When I audited he...
Rare Beauty built one of the most loyal, engaged communities on Instagram without running endless promotions or posting daily. They did it by making every single piece of content, including their quot...
You know that moment when 90% of the outcome feels amazing?
You wake up to 50+ comments, you receive 100+ likes and yet there is only one enquiry a week to join your offer.
The popularity and suppor...
Why does attracting sales feel harder with a high-ticket offer than with a lower-price ones?
Most business owners believe this. And honestly, it makes sense. So much so that 99% of the entrepreneurs ...
